Ben Fairbrother is an empowerment coach and founder of ProjectSelf.io.
When our clients win, we win! And yesterday, our favorite empowerment coach achieved a big milestone in his business. Not only was Ben’s blog published on Medium, it was also selected as premium content by the Medium editorial staff. Congrats to Ben Fairbrother, empowerment coach and founder of ProjectSelf.io. Our team at MWE Creative love seeing your success! So for anyone struggling to write quality content that engages viewers, here’s how I helped Ben get published on Medium.
Develop Your Digital Strategy
It all started back in February when Ben came to me for a digital strategy consultation. Though normally we like to meet clients at a coffee shop or co-working space, Ben and I agreed that, as entrepreneurs, we spend too much time sitting as it is, and we’d be better off getting the creative juices flowing by taking a walk on Sunset Cliffs. In an hour-long session, we discussed everything from goal setting, audience targeting and how to achieve the right tone to engage prospective clients.
Perfect the Art of Blog Writing
Of course, strategy is only half the battle, the rest is up to the client. Ben took our tactics and put them to use in his writing. Over the next few weeks, he wrote a number of compelling and thought provoking blog posts and sent them to me for review. To give you an idea of the tips and tricks we provided, take a look at our 5 Best Practices for Coaches Writing a Blog, these are just a sneak peek of the work we did with Ben to uplevel his blog writing and formatting.
TAKE A DEEP BREATH AND HIT ‘SUBMIT’
The final step was again up to Ben. “I signed up as a partner and published my blog, then it went to review and they loved it.” he tells me. But the best part of all is that Ben’s blog was not just published, it was selected by the editorial staff as premium content. Obviously this means they thought it was great content, and for Ben’s business, this means more viewers, targeted by their interests, and more prospective leads. We can’t wait to follow up with Ben over the next few weeks to see what leads this blog brings him, and what his plans are next for his coaching business. To get in touch with ben visit his website ProjectSelf.io.
Work With Me!
If you are struggling to write blogs, or figure out how to convert your content to sales, let’s chat. Book your digital strategy consultation today. First 30 minutes free, $90/hour.
MWE Creative is a full spectrum digital marketing agency that specializes in digital strategy, website design and content creation. Book your call today!