No budget for branding photography?
If hiring a branding photographer is not for you, there are other ways you can get beautiful photos that show off your digital presence and impress your followers. Here is a step by step look at how to recreate the look you see below. Or save yourself the effort and hire an expert.
create branded content without spending a dime
1. Go to Unsplash.com or Pexels.com to find thousands of downloadable images.
Try typing in keywords like iPhone, laptop, or desk. The downside? These photos are all over the internet and it may feel less unique, but that's the upside - you can customize it as much as you want by adding screenshots of your online presence.
2. Use a free design tool to edit your images.
If you aren't comfortable in the Adobe Creative Suite, one of my favorite design tools is Canva.com. It's easy to use, simple to learn, and will save you hours of pulling your hair out with Photoshop or InDesign. Once you create your Canva account, you can upload the stock images and start editing them.
3. Take a screenshot of your content.
Capture your website's home page, your logo, social media profile, or any other digital asset that you want to display. Then upload these to Canva. Now you're read to combine the images.
4. Play with it until you're happy.
It may take some cropping, tilting, and tweaking, but the straight edges of the iPhone, iPad or laptop screen make it reasonably stress-free to fit the images correctly.
5. Rinse and repeat.
Once you're done, go back and try some more. I've included a few examples of my own to give you more ideas.
If you try out my steps and still find it too time consuming, I've got you covered. For a limited time, I'm offering social media packages that combine elegant stock footage with the brand content of your choice. Get all the benefits without the hassle. Click below to learn more.