No matter your budget or experience, these 6 strategies will bring traffic to your site and create unlimited opportunities for new business.
Blogging
Ask yourself, "Am I sharing new information with my viewers that shows my expertise?" If the answer is no, consider starting a blog or hiring a blogger. The key to getting people to visit your site, is to provide fresh, new content that answers their questions and solves their problems. If you don't want to hire a blogger, but also don't want to write yourself, consider alternatives like video, images, or a podcast. One way or the other, you'll need to find a way to provide value to your audience in order to gain their trust and encourage them to buy your products / use your services.
Design
“Make sure your site is optimized for mobile viewing, because in this day and age, if people can’t easily navigate your site on their phones or if it is painfully slow to load, you will lose a lot of prospective clients.”
Ask yourself, "Is my website aesthetically pleasing, easy to navigate, and does it convey the most important information?" Have a friend or web designer audit your site. Use a tool like SEOptimer.com to find out improvements to make. Make sure your site is optimized for mobile viewing, because in this day and age, if people can't easily navigate your site on their phones or if it is painfully slow to load, you will lose a lot of prospective clients.
Social Media
Ask yourself, "What social media platforms is my ideal audience on?" If you target millennials, consider Instagram and YouTube. If you target older generations consider Facebook and Twitter. If you target professionals / entrepreneurs consider LinkedIn. In many cases you'll want to be on all of the above. Consider hiring a social media manager who can create a strategy, build a content calendar, and schedule your posts.
Paid Advertising
Ask yourself, “Am I willing to spend money on reaching a larger audience?” If the answer is yes, you'll want to test paid social advertising with the blogs suggested previously. Boost posts, create ads and target your ideal audience so that your content reaches more eyeballs than your current follower list. Consider hiring an ads expert to put your dollars to work and save time and stress.
Don't forget about email. Sharing content, updates, and other information via email is a great way to communicate on a large scale without much effort. Consider free platforms like MailChimp or ConvertKit for elegant templates, organized contact lists, and helpful tips on email marketing strategy
Analytics
Ask yourself "I've tried all these strategies, but do I actually know what's working and what isn't?" Depending on what platform your site is built on, you'll have access to analytics to see where your traffic is coming from, how many visitors you have monthly, and what content is performing best. Google Analytics is a quick and easy set up, highly recommended. But if you are unable to interpret this information on your own, consider an analytics expert (usually a web designer or other marketing strategist will be able to help with this). That way, you can make tweaks, try new things, and feel confident that you are continually making progress in your business.
Feeling overwhelmed with all the things on your to-do list? Get in touch and we’ll talk about how to make these strategies work for you. We’ll discuss what tools to use, whether to do-it-yourself, hire a contractor or agency for outsourced work, and how to maximize results with minimal spending.